Did you know that every article you write should have a target keyword? If not, then step into this pea-pod with me… I didn’t either.
Successful bloggers have mastered the ability to identify words and concepts that are of great significance in the world of search engines.
According to Steve Scott, author of My Blog Traffic Sucks, this is an effective means of optimizing your chances of search engines noticing your work and making it available to those trying to find information on your topic of writing.
The question someone might ask is, “How do I know what an effective keyword might be for my post?” In other words, when someone is searching for information on the topic I am writing about, what words do they most often type into the Google search box?
As I’m sure the other search engines do likewise, Google offers you the inside scoop on these traffic sending terms at the site:
Once you’ve determined a keyword to use in your post, you then need to strategically place it in some of the elements of your work before publishing. Mr. Scott recommends these areas:
- URL (Slug)
- Opening paragraph
- Closing paragraph
- Different sub-headlines
- Body of the article
- Main image
He warns though, “Just don’t overdo it. Include it in a few key locations and your article will be optimized for the search engines.”
We’re curious if any of you are already practicing placing a keyword in your blog posts? If so, has it produced added traffic?