I needed a moment of honesty. Like many other places where I’ve read, I once succumbed to the lie, “It doesn’t really matter to me how many people come to my blog.”
Here’s my moment of honesty. If I didn’t care if readers came to read what I write, then I would just buy a personal journal and write away. You’d never hear from me again. The traffic I receive here at RIHG is important to me.
Now that we’re being honest with one another, what if I told you there are some very basic things you can do to increase readers coming to your blog site? Don’t let that thought overwhelm you, what is required comes with a price.
No, I don’t mean you have to get out your wallet. It’s not that kind of price. The cost is a few more labor hours and knowing the right things to do before you publish a post.
So that I don’t over-extend my welcome, I’m going to spread these suggestions over a series of posts, and guess what? I’ll be trying them right along with you. It will be interesting to see if these suggestions that many successful bloggers promise to work will indeed bring more traffic to your and my sites.
Our first two steps will come directly from WordPress. I can’t think of a better place to start than taking advice from these guys.
1. Create a descriptive tagline. This sounds ridiculously simple, but until I read of the importance of doing so, my blog had no tagline.
2. Use specific post slugs. Okay, I knew taglines were available, but never in my wildest dreams did I know of WordPress slugs.
On taglines, little did I know that this is the tool that search engines use to identify what your site is all about. It is so important that when you don’t have a tagline, or even choose one that doesn’t effectively describe your site, search engines may very well ignore you.
In case you don’t know where to install your tagline, go to “setting” in your dashboard, then “general,” and there you will have the option to add a tagline. Use much honesty and a little wisdom when creating this puppy, it’s used all over the internet.
And then there are “post slugs.” The name itself sounds appalling and
causes me to think of little bugs that are grossly white. To be a successful blogger though, you’re going to have to play around with these little critters.
As you are writing a post, if you’ll take a look just below the title, you’ll see a neatly named “permalink” with the option to edit. The key here is to click the edit button and change the highlighted stuff there to something a little more along the lines of what your post is about.
This is a little tricky though, not because it’s difficult, but because you need to put something in the text box that gives a really good overall description of what you’re writing about. Mess up, and you’ll eventually get blackballed by the big guys over at the search engines. They only let you fool them for so long.
Here’s what I mean. If what you are writing about is the grace of God, but you want to get a lot of traffic, so you insert into your slug, “Michael Jackson,” when you get caught doing dishonest stuff like this, you’re going to pay the penalty. The search engines will often just ignore your site.
So there you have it. If you’re like me, what is there to lose in trying something that costs nothing, at least not monetarily? I would love to hear from some of you that have already been doing these things, and even more so from those who will try it now.
- Beanstalk’s Blog Now In WordPress (beanstalk-inc.com)
- The importance of the tagline for branding on your business (ivarsmore.wordpress.com)
- My WordPress Wishlist (rarasaur.wordpress.com)
- Search Engine Submissions (firstdigital.co.nz)